Nelonen - Viihde on hyväksi

Television Is An Engine For Multichannel Capability

• The point of emphasis in communications will change in the future to an increasingly personal direction

• The services offered by digital television and the various multichannel solutions enable personal interaction and personalization of TV as well

• TV makes brand names famili

ar, while Internet and mobile phone applications offer consumers added value and new kinds of earning potential to service providers

• Channel Four Finland's multichannel solution offers effective routes for tactical measures supplementing and supporting brand name advertising: cost-effective contacts accessible to the advertiser on each day of the week as well as during the day and night

• Channel Four Finland's programme content not only lives on the main channel and Channel Four Plus Finland but also on TeleTextNelonen, the Internet and in mobile connections. Electronic communications enable flexibility and the up-to-date character of information

• On the TeleTextNelonen and nelonen.fi webpages, you'll find programme listings for the main Finnish channels, the most extensive presentations of Nelonen's shows, news services, weather details, contests, links and other information useful to viewers, etc

• Website services can also be received through mobile communications

• Programme-based collaboration is always tailor-made by Channel Four Finland on the basis of the client's starting points

• Channel Four Finland offers various solutions for various requirements. Basic visibility-in addition to sponsor headers as fixed links with the programme, it is possible to conceptualize sets of actions that activate viewers

• Programme-based collaboration can be expanded to become multi-channel in character and thereby increase the impact of advertising: it's worthwhile to make use of nelonen.fi, TeletextNelonen, 4mobile and custom-made promotion campaigns

• Commitment to a specific programme promotes more immediate efforts to reach the desired target group A positive image for the programme brand and credibility are reflected in the advertiser's brand when the programme and the product-based sets of values encounter each other

• Opens up favourable potential for deeper interaction with the consumer

• Offers, in a cost-effective manner, continuous and long-term visibility alongside other marketing measures

• Offers both strategic and tactical possibilities for marketing and selling to business partners

• The theme chosen for programme-based collaboration can be based on distribution routes and promotion campaigns

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