Nelonen - Viihde on hyväksi

Reach Your Target Audience!

• Television provides fascination and interest

• Television has a strong position as Finland's number one medium

• With the continuing decline in the circulation of printed media, the electronic medium are still developing

• An average of three hours per day is spent viewing TV

• The commercial TV channels reach 70% of Finns daily and over 90% weekly

• Television brings about strong experiences and phenomena which become part of everyday life for example as rhymes and jingles

• Television is a highly dynamic and influential medium for advertisers

• The versatile features of television strongly appeal to the emotions and intensify the quick absorption of various kinds of information:

- moving images are alive and have presence

- graphics enable the presentation of details

- sounds heighten the creation of atmosphere

• TV advertising is effective and ensures that messages get through to customers

• More feeling = more action!

• In Finland an average of 8 h 6 min per day is spent engaged with various media, but the time share devoted to television is clearly the greatest (almost 85 %)

• Advertisers contact quarantee has been based since the beginning of 2005 on the national break audience ratings

• Break audience ratings supplied by Finnpanel Oy provide commercial TV companies with the best possible readiness to verify contact totals

• Advertiser's contact quarantee is even more exact and more reliable than before

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